Table of Contents

Chapter 1

Chapter 2

Chapter 3

Chapter 4

Chapter 5

Chapter 6

Chapter 7

Chapter 8


About the Author

Asim S. Khan is president of Khanstellation Group, Inc., a International Business Development, Consulting, and Training firm located in Laguna Niguel, California.

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Chapter 1 - Your Role in Global Trade

What is Globalization?

The Historical Perspective

Exporting in the 21st Century

Overview

International Trade 1995 to 2005

The Value of Doing International Business

How to Determine the Right Time to Export

Why Export?

What Does it Take to be an Exporter?

Chapter 2 Exporting Services and Products

Exporting Products

Exporting Services

Certifications, Regulatory Requirements, and Host Country

Requirements

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Chapter 3 A Closer Look At Some Lucrative Markets

South America

Russia

China

Lessons Learned

Political Setup

Where Does China Stand Today?

Chinese Infrastructure

Raw Material

Retail Boom

Rising Consumption

Insurance, Telecommunication, and Banking

Manufacturing

Strong Export Opportunities

China Joins WTO

Challenges

Lack of Transparency and Corruption

Social Imbalance

External Threat

India

The Indian Tiger, Leaping Into The Future

The IT Revolution

Infrastructure and Manufacturing

Challenges

Economic Fundamentals

CHINDIA The Next Big Thing

Singapore

Defense Cooperation

Free Trade Agreements

The Choice of Singapore

Visa Related Issues Under the FTA

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Chapter 4 Preparing For Exports

Classifying Your Products or Service

Determining if You Need an Export License

Export Control Classification Number and Commerce Control List

Classifying Your Item

Applying for an Export License

Where to Go for Extra Help

Understanding Cultural Differences and Legal Systems

Other Preparatory Considerations

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Chapter 5 Planning For Exports

The Export Matrix-Establishing a Go-To-Market Strategy

Developing your Export Plan

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Chapter 6 Exploring International Markets

Defining an International Market

Starting with a Regional Market

Defining Your Export Objectives

Managerial and Management Decisions

Defining Strategic and Tactical Goals

Balancing Needs and Wants

Assessing In-House Capabilities vs. Outsourcing

Finance

Product Localization

Exposure to International Markets

International Marketing

International Market Research

How to Conduct Market Research?

Focus on Products

The Best Exporting Products

Consumer Goods

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Chapter 7 The First Export Purchase Order

Finding Buyers

The Best Distribution Channel

Due Diligence

Other Options for Finding Buyers

Methods of Payment

Understanding Letters of Credit

Other Payment Methods

Financing Your Exports

Factoring and Forfeiting

US Small Business Administration (SBA)

Export-Import Bank of the United States (Ex-Im Bank)

United States Department of Agriculture (USDA)

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Chapter 8 Logistics

Documentation

Packaging

Labeling

Insurance

Freight Forwarders

Appendix

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