"This is a wonderful text, remarkable for its breadth and freshness of approach." London Business School
Selling overseas can be challenging, but it can also be a powerful and lucrative channel strategy.
In this insightful and pragmatic first edition of Profitable Exporting for Small Business, author Asim Khan cuts through the confusion, fear, and the misperception about exporting and explains how you can develop a manageable global market presence.
Profitable Exporting for Small Business presents a unique workbook approach to export marketing and sales. The book describes a logical, step-by-step process that will help you:
Define your company's objectives and plan strategies to attain them in a format that facilitates effective export sales.
Understand the potential threats and opportunities abroad to minimize risk, time, effort, and cost.
Illustrate the steps required to define a target market and develop an export marketing plan.
Teach you how to locate and qualify potential business partners and opportunities.
Introduce you to the regulatory requirements, environment, and cultural nuances you will face in exporting.
