| Selling
overseas can be challenging, but it can also be a powerful and
lucrative channel strategy. In this insightful and pragmatic
first edition of Profitable Exporting for Small Business, author
Asim Khan cuts through the confusion, fear, and the misperception
about exporting and explains how you can develop a manageable
global market presence.
Profitable Exporting for Small Business presents a unique
workbook approach to export marketing and sales. The book
describes a logical, step-by-step process that will help you:
- Define your company's
objectives and plan strategies to attain them in a format
that facilitates effective export sales.
- Understand the potential
threats and opportunities abroad to minimize risk, time, effort,
and cost.
- Illustrate the steps
required to define a target market and develop an export marketing
plan.
- Teach you how to locate
and qualify potential business partners and opportunities.
- Introduce you to the
regulatory requirements, environment, and cultural nuances
you will face in exporting.
- Advise you on executing
a successful export sales strategy. |
